HOW IT WORKS
Highly Targeted
Audiences can be targeted by demographic, topic, competitor offerings or any combination of all 3. Audiences that have not converted can also be retargeted on the same platform or somewhere else.
Multiple Data Sources
Having access to multiple user data from multiple sources including social networks provides MP Digital with the unique ability to map and identify the most precise audience you want to talk to where they are most likely to convert on multiple devices and platforms.
Buying Audience Not Inventory
MP Digital allows you to buy only the audience you actually want in real time at the real time market value as opposed to slabs of presold inventory that is only generically targeted at best.
Multi Platform
MP Digital has the buying power to access a wide range of premium traffic websites and the most popular social platforms like Facebook and Twitter.
Independence
MP Digital’s independent trading desk acts for you, combining experience and technology across visual, social video and rich media to deliver you the best possible outcomes from your advertising budget.
Through direct integration with multiple inventory sources, MP Digital trades media in real-time on an impression by impression basis. And, when coupled with client-specific and third party datasets and audience insight, it drives substantially increased campaign performance.
MP Digital helps you achieve a larger brand impact, broader awareness, and increased conversions by putting your ad in front of the right audience, in the right location, at the right time.
We place your message in Standard IAB Ad Formats across a group of premium digital publishers to engage your target audience and help you reach your campaign goals. Whether it’s to boost ROI, lift site traffic or educate consumers about a new product, MP Digital is what you need to reach the online consumer.
Our clients have so far used our digital capabilities in the following ways:
Help them identify and reach the right audience
Flight against very specific timings, with either a broad or narrow reach
Optimize campaigns on the fly, with the metrics that matter
Measure offline sales impact
Deliver insights that consistently increase performance and drive growth
Leverage multiple data partners
Drive impressive ROI
Delve into the behaviours of your most receptive and profitable customers through sophisticated profiling tools and complement consumer research efforts with fact-based data
Analyse multiple data points beyond the core audiences, uncovering new targets to reach and exploit
Feed new audience insight back into overall target audience segmentation, media targeting and creative execution/messaging
As a result, MP Digital can tailor campaigns to suit the objectives of any individual client.
Contact us now to learn how we can cost effectively reach your specific target audience through our access to big data and highly sophisticated buying and placement systems?
