Database Marketing

Plug Into an Audience Ready for Your Message

Whether it’s your database or a partner’s, connecting with customers who have already signed up to hear from you is one of the best ways to generate sales and build loyalty.
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Get Personal with Your Database

Speak to your customers one-to-one.

Whether you want to convert new prospects or increase the value of existing customers, marketing to your database is a powerful way to build your brand and create evangelists – but only if done well. We’re not about sending mass newsletters with no segmentation or strategy. Instead, we’ll personalise our efforts, tailoring your messaging and medium to suit your customers, whether it’s email, SMS or retargeting cross-channel.

Good database marketing needs to:
  • Extend your relationship with key audiences.
  • Understand your customer's purchase journey.
  • Be measurable.

Let our experts show you how MP Digital establishes a connected view of your customer and supports cross-channel results.

Our Unique
Approach

Whether we’re utilising your first-party data, or being a little creative with a partner’s database, we always make sure that our plan connects with the rest of your media mix. By pulling together what your customers want, we’ll align our communication with their goals and your own objectives.
Discovery
We’ll review the market and get to know your business and your target audience.
Strategy
We’ll identify opportunities, set goals and organise segments and touchpoints.
Execute
We’ll implement our strategy, tailoring our method and messaging to suit your customers.
Analyse
We’ll analyse the results and make adjustments to the strategy where necessary.
Build
We’ll share our work with you and other teams, building on the results to support growth across channels.
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Work We're Proud Of

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Need To Know

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