Paid Search

Capture Customers in the Moments that Matter

A high performance campaign starts with strong foundations, capitalises – but doesn’t rely – on automation signals, and constantly optimises through experimentation.
Brands we've partnered with
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Effective Paid Search Providing Incremental Results

Optimising for the Messy Middle.

We know the consumer journey is not as linear as the funnel would have you believe. In fact, it’s real messy. That’s why when we start a new paid search campaign, we make sure to take advantage of insights from other channels to inform our strategy, allowing us to be smart with your paid media budget and capture your audience, no matter their journey.

A good Paid Search strategy needs to:
  • Plug into the rest of your marketing efforts.
  • Reach your audience at the different stages of their journey.
  • Be measurable.

Click through to our form, and we’ll help you establish a connected view of your customer that supports cross-channel results.

Our Unique
Approach

MP Digital offers a complete paid media solution, ensuring our SEM strategy is connected not only with our paid social media, but also any other channels that make sense for your business. We’ll connect Paid Search with online and offline media, taking advantage of available first and third-party data sources.
Discovery
We’ll review the competitive market and get to know your business, goals and audiences.
Strategy
We’ll provide you with a strategy to grow as well as promote your brand while measuring the results.
Execute
We’ll implement our recommendations, by creating the structures required to deliver your goals.
Analyse
We’ll analyse the changes we’ve made, making adjustments to the strategy where necessary.
Build
We’ll share our results with you and other marketing teams, building on the results to support growth across channels.
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Work We're Proud Of

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Need To Know

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